Mimi Sports® aims to maintain its leading position in the global sportswear industry by fulfilling and exceeding customer expectations through consistent quality, compliance, and innovation. We are committed to delivering premium products supported by the following principles:

  • Advanced Research & Development
    Continuous R&D to innovate in materials, functionality, and product performance.
  • Lean & Efficient Manufacturing
    Adoption of lean manufacturing systems to reduce waste, improve accuracy, and ensure timely delivery.
  • Strict HSE Standards
    Ensuring Health, Safety, and Environmental protection across all operations.
  • Compliance with International Standards
    Working in alignment with:
    • ISO 14001 — Environmental Management
    • ISO 9002 — Quality Management
    • SA 8000 — Social Accountability
    • SOE & other global compliance frameworks
  • Benchmarking Global Best Practices
    Studying and implementing top-level international manufacturing and quality models.
  • Quality Leadership & Accountability
    Developing leaders and teams responsible for maintaining quality excellence at every stage.
  • Customer Satisfaction as Core Objective
    Every decision is measured against its impact on customer satisfaction and long-term trust.
  • Reengineering for Results
    Continuously improving processes, machinery, and systems to achieve measurable outcomes.
  • Certified & Ethical Supply Chain
    Partnering with responsible suppliers that meet compliance and sustainability standards.
  • Establishing and Reviewing Quality Goals
    Setting clear KPIs, regularly monitoring performance, and driving corrective actions where needed.
  • Reward & Renew Performance Culture
    Recognizing high-performing teams and investing in continuous learning and improvement.
  • Continuous Improvement in QMS
    Regular evaluation and enhancement of the Quality Management System to sustain excellence.